Lucas Burns is a creative strategist and digital content specialist with a focus on sports media, brand growth, and audience engagement across emerging platforms. With a strong background in social-first storytelling and a deep connection to NBA culture, Lucas continues to grow his digital reach while building meaningful connections with fans around the world.

He is the founder of NBA In Depth, a community-driven platform with over 200,000 followers. Through this platform, Lucas produces original digital content and collaborates with the NBA’s official content team to deliver compelling visuals and stories from across the league.

Lucas holds a BA in Sport Media from Toronto Metropolitan University and is the youngest Canadian to achieve certification as an NBPA Agent. His expertise includes graphic design, digital brand development, community engagement, and education of the NBA’s collective bargaining agreement.