Baron Davis partnership gives On Time pipeline to athlete venture ecosystem

Former NBAer Baron Davis is deepening his ties to the athlete-business ecosystem, joining Atlanta-based talent representation agency On Time.

Davis will serve as On Time’s chief innovation officer in a deal that links his venture Business Inside the Game with the player-founded agency led by fellow former NBAer Ramon Sessions. The agreement lets On Time plug its players into the ready‑made business and investor ecosystem run by Davis. Business Inside the Game and its members get a formal pipeline to athletes to create new deals and gain more investments.

Davis will help design programs, service offerings and ways the agency packages business opportunities for athletes. Davis will be based out of L.A. and report directly to Sessions.

Davis founded Business Inside the Game in 2017 as sports, business, networking and education platform that grew out of his All-Star Weekend summits. It now has about 200 members. On Time, while not being nearly as big as the Hollywood sizes, boasts about 30 clients currently. What sets them apart from the rest of the field is the leadership of Sessions, one of a handful of former NBA players to become an agent. Others include Lift Management co-founder Mike Miller and Seven1 Sports & Entertainment co-founders Tracy McGrady & Jermaine O’Neal.

The alliance between Business Inside the Game and On Time traces to Davis and Sessions’ stint as Cavaliers teammates, when Davis was a veteran and Sessions was a young player trying to establish himself.

Now, On Time’s mostly young client base, which currently fluctuates between roughly 25 and 30 athletes across the NBA, WNBA and soon the NFL, will have structured access to that ecosystem. Sessions said the partnership allows him to stay focused on his day-to-day demands as an agent while routing broader business discussions, investor introductions and educational programming to Business Inside the Game.

The collaboration ties in with On Time’s “Next Chapter” division, which focuses on retired and transitioning athletes. Sessions said the venture is intended less as a revenue driver and more as a way to keep former players plugged into resources like capital that often disappear after a player retires.

“We want to step up and be the leaders,” Davis said. “We want to bring athletes and entrepreneurs closer to the younger generation and provide the resources that are necessary and that a lot of times are hard to be found, and so we want to bridge that gap.”

One of the first major joint projects between will be a leadership summit called “The Transition Game,” scheduled to take place in Las Vegas during NBA Summer League. It’s being designed to put young players interested in careers in coaching, agency, business, media or entertainment in front of athletes who have made those moves.

by Irving Mejia-Hilario