On Time Agency Welcomes Rob Villanueva as Senior Director of Media & Marketing
FOR IMMEDIATE RELEASE --
Atlanta, GA – March 13, 2025 — On Time Agency is excited to announce the hiring of Rob Villanueva as the agency’s new Senior Director of Media & Marketing. Rob brings over 20 years of experience in sports marketing, branding, and media, adding tremendous leadership and vision to On Time's growing team.
In this role, Rob will oversee and lead all aspects of media, marketing, and content development for On Time Agency and its clients. His focus will include player-driven storytelling, company brand strategy, athlete brand growth, and amplifying NIL and professional client partnerships.
"Rob’s reputation and experience in the sports industry make him a huge asset to On Time," said Ramon Sessions, CEO & Founder of On Time Agency. "Knowing him for over a decade, what I’ve always admired most about Rob is that he has always put athletes first. He knows how to build community, be a forward-thinker, and stay ahead of today’s ever-changing media and marketing landscape. We’re excited to have him officially join the mission for us in this next phase of growth."
Rob's career includes nearly a decade at The Players’ Tribune, where he collaborated with hundreds of athletes, producing impactful relationships, multimedia content, and branded partnerships. Before entering sports, Rob built his career in the tech sector, working in Silicon Valley, where he developed expertise in digital marketing as a Network Engineer and Creative Director. His career reflects a deep dedication to supporting athletes in sharing their voices and building lasting legacies.
"Joining On Time Agency is about continuing a mission I’ve always believed in — helping athletes turn their stories into legacies while growing brands that live beyond the game," said Rob Villanueva. "To work with a player-driven agency that truly puts athletes and families first is something I’m proud to be part of. It truly is a family affair."
As Senior Director, Rob will lead On Time’s media and marketing division, oversee client and company social media, manage content and strategy, and contribute to client media training and representation efforts. His role will also focus on growing On Time's footprint across the NBA, WNBA, NFL, NIL, and beyond.
With Rob now on board, On Time Agency continues to accelerate its player-driven model, ensuring athletes have the tools, systems, and platforms to thrive both during and beyond their careers.
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About On Time Agency
On Time Agency is a premier player-driven sports management and marketing agency dedicated to providing tailor-made services to athletes with a focus on holistic development and personalized representation. Founded by former NBA player Ramon Sessions, On Time is built on a foundation of experience, integrity, and a deep understanding of what it takes to succeed in the competitive world of sports.
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