Sammy Abisch is an experienced marketing strategist with a focus on athlete branding, content development, and partnerships across the sports, entertainment, and lifestyle spaces. She brings a strong foundation in both traditional and emerging marketing channels, shaped by hands-on experience working with both collegiate and professional athletes.

Sammy has held key roles at Laufer Sports & Entertainment and JL Sports Agency, where she helped lead NIL strategy, brand development, and related campaigns for a diverse roster of athletes. Her work centers on crafting tailored marketing plans, securing endorsement deals, and elevating athlete visibility through thoughtful, results-driven storytelling.

Sammy holds an MBA in Sport Management from Florida Atlantic University. Known for her creativity, precision, and collaborative mindset, she combines academic insight with real-world experience. Sammy’s expertise lies in building athlete-first marketing strategies that align with personal values, performance goals, and long-term brand growth.